As the Official Grooming Partner, Gillette enables the cricketers and fans to be match ready via the Gillette Dugout by Guard 3-in-1
Chennai, 27th August 2026: In a move that reinforces its commitment to delivering superior grooming solutions to young Indian men, Gillette India has formed an association with the Tamil Nadu Premier League (TNPL) 2026 as the tournament’s Official Grooming Partner. Gillette believes, on field or off field, both cricketers and fans should always be match ready, shave ready. The partnership is experienced through on-ground grooming experiences that allow fans to get ready for the game with Gillette.
At the heart of the match-day experience is the Gillette Dugout, where fans are enjoying a complimentary professional shave by trained barbers using Gillette products, or choosing to shave themselves. Alongside the Dugout, the Gillette Guard 3-in-1 Booth allows fans to experience the product and its key promise of “Smooth Shave In One Stroke.” Just as players prepare before stepping onto the pitch, fans too are getting ready for the game with a smooth, confident look.
Speaking on the association, Girish Kalyanaraman, Vice President and Category Leader for Grooming and Oral Care, P&G India, said, “Cricket has a strong cultural connect in Tamil Nadu, and TNPL is loved by the young and passionate cricket audience in the state. For Gillette, this is an opportunity to bring the Guard 3-in-1 proposition to life in a moment that consumers genuinely enjoy. By bringing grooming into the match-day experience, we are letting consumers experience Guard 3in1’s superior shaving experience which gives a smooth shave in one stroke so both cricketers and fans are ‘Match-Ready. Shave-Ready.’
The Gillette experience has been part of the TNPL matches in Dindigul and continued as the tournament moved to Chennai from August 18. The tournament is being broadcast on Sony Sports Ten 4 Tamil and is also available for free digital live streaming on the official TNPL YouTube Channel.
At the centre of the experience is Gillette Guard 3-in-1, designed especially for Indian consumers, with its key promise of “Ek Stroke Mein Smooth Shave. Bina Kate, Bina Jale – “ஒரே ஸ்ட்ரோக்கில் மென்மையான ஷேவ். வெட்டும் இல்லை, எரிச்சலும் இல்லை.”
