Chennai, 28th July 2026: Urbanrise has witnessed a strong response to the pre-launch of its upcoming residential project, ‘Codename: The Next Big Thing’, in Thirumazhisai, with over 250 homes reserved within just seven days of opening the pre-launch window. In the launch phase, the project will offer over 1,000 premium 2 and 3 BHK apartments complemented by 100+ world-class lifestyle amenities. The early momentum reflects growing confidence among both homebuyers and investors, reaffirming the project’s strong market appeal.
The response also underscores the increasing prominence of West Chennai as a preferred residential and investment destination. Strategically connected via the Outer Ring Road (ORR) and being 5 mins from Poonamallee Bypass Metro station, the location ensures effortless city transit to prime urban centers like Guindy, Anna Nagar and tech hubs as Porur. Being next to Kuthambakkam Bus Terminus and the Chennai-Bengaluru Expressway, Thirumazhisai offers multi-modal accessibility to Sriperumbudur Industrial and Economic Zone as well as to the rest of Tamil Nadu. Beyond its strategic location, Thirumazhisai is emerging as a thriving urban hub with a “10-minute” lifestyle. Top schools, universities, healthcare, and growing R&D investments make it an ideal destination for safe, high-appreciation residential living.
Driven by improving infrastructure and connectivity, Thirumazhisai continues to emerge as one of Chennai’s fastest-growing real estate corridors, which further reinforces consumers strong interest in the pre-launch of upcoming residential project, Urbanrise Codename: The Next Big Thing’.
About Urbanrise:
Urbanrise, South India’s largest real estate company, driven by a passion to build sustainable homes that are responsible for a better tomorrow is the largest real estate developer based in South India known for its high-quality residential housing development in Bengaluru, Hyderabad and Chennai. With a happy customer base of over 24000+, there is over 81 million sq. ft of ongoing and upcoming projects. Urbanrise is funded by the World’s largest sovereign fund Kotak Reality Fund and has over 63000 crores of portfolio. Over the years, Urbanrise has not only secured the trust of thousands of families but has also won several awards and recognitions some of which include #1 Brand in South India by Times Group- Reality Icon; Most Reliable Builder by Silicon India; Most Trusted Builder by Times Group- Reality Icon; and Asia’s Best & Fastest Growing Real Estate Brand by WCRC; to name a few. Urbanrise promises timely delivery, always striving to meet and exceed home buyer expectations.
Website: https://www.urbanrise.in/
