
Tifara presents “COUTURE & CHAMOMILE”, a three days event showcases an exclusive preview of couture wedding collections and interaction with celebrity designers, stylist and makeup artist. Driven by an innate passion for couture and a dream to make high fashion a lifestyle, Tifara provides access to all the latest fashion styles and trends under one roof.
The event will host the Celebrity Stylist Mohit Rai on 22nd November for the styling session, and a preview of ITRH with their latest collection Gulaal. Mohit Rai is one of the country’s top celebrity stylists who also styles Sonakshi Sinha, Kareena Kapoor Khan, Huma Qureshi, Disha Patani, and Shilpa Shetty.
SVA by Paras Modi showcases a preview of their latest collection “RANI SVA AW-19” on 23rd November and Makeup Master Class by Pavithra Reddy on 24th November.





Collection Note | Gulal by Mohit Rai
The House of ITRH stands for the recall of all things beautiful and painstaking to create. ITRH brings the focus back to craft and textile and the idea of minimalism gets revisited and rebranded not with an overwhelming use of zardosi and taar, but with the revisiting of the patterns of old. Ghera takes centre stage in the most luxurious of textiles. As an inherent philosophy, the house brings to life age old-crafts such as Kalamkari, Madhubani, Chikankari, and Gota-Weaving. Each piece is hand dyed and hand-crafted with love and precision. Due to the uniqueness of these crafts, no two pieces are the same nor can they be recreated in the exact same way.
गुलाल AW 2019 ~ the last testament written in a thousand and one colours. The onset of joy, the fever of anonymity covered in rang, and the empowerment of soul with a thought soaked in these thousand and one hues that brought us together to create this collection. Tota, Baingani, Rani, Narangi, Gehua, Shwet, and dosage of euphoria come together in the form of classic forms crafted around bold simplicity. Our signature gota-zari textures are re-imagined into this spectrum of silhouettes inspired by regal wardrobes of Indian costume.
Collection Note | RANI SVA AW-19 by Sonam & Paras Modi
Rani; Sva is an interpretation of the modern Maharani through the eyes of SVA. She is bold and valiant with a rebellious demeanour. She is a warrior with an unbreakable spirit. Her persona carries the anchor of her royal heritage but with a certain contemporary connect. She wears power suits with the same ease as a saree. Decadent hand embellishments add an undoubted luxury to the collection. Her closet spells modern royalty. Structured dauntless silhouettes, with metallic surfaces interwoven with geometric textiles create an impeccable illustrious wardrobe.
About SVA:
SVA meaning ‘soul’ in Sanskrit is the labour of love by Sonam & Paras Modi. SVA was borne out of a passion for heritage, color and craftsmanship which is reflected in every creation. The signature styles of SVA: Intricate detailing, elaborate handcrafting, luxurious fabrics, and exceptional styling. Sonam’s expertise as a creative designer and Paras Modi’s previous background in International Business and most importantly their willingness to start something together led to SVA. SVA is synonymous with head turning traditional fashion and bridal looks. SVA is a niche label for those that appreciate craftsmanship, vibrant and a strong Indian aesthetic.
About Pavithra Reddy:
Pavithra Reddy is a 21 year old professional makeup artist from Chennai. She found her calling after she completed her schooling in The Indus International School in Bengaluru. Her comfort activities are baking, badminton, fitness and drawing.
Education and Qualification:
· UNIVERSITY OF ARTS LONDON
Course – foundation in art and design
· LONDON SCHOOL OF BEAUTY AND MAKEUP
Course – MASA – The Complete Pro Make-up Designer Diploma plus Advanced Portfolio
Development
· MAKEUP FOREVER ACADEMY PARIS
Course – Diploma in TV, cinema and prosthetics Makeup (Was taught by Oscar winning makeup artist Kazuhiro Tsuji and Robin Mathews)
Internship:
Anez Anzari celebrity bridal artist (Cochin) Work Shop – Vithya Visvendra (bridal makeup artist)
Work and Experience:
*Worked for French Opera, The Voice, France and a few French Series.
Bollywood Film Industry: After completion of courses, she moved to Mumbai, and worked in the film industry withPreeti Sheel (National Award Winner). In about a year’s time she had worked on more thanten films. Andhadhun, Bharat, Raw, Chhichore and Houseful 4 are some films she hasworked on. She has had the opportunity to work with some well-established actors such asAyushmann Khurrana, Radhika Apte, John Abraham, Shraddha Kapoor, Madhuri Dixit,Akshay Kumar, Salman Khan to name a few.She has also worked in commercial advertisements, Flipkart and TVC.Currently, Pavithra has moved back to base and specialises in Bridal Make Up andconducts workshops on makeup. Follow her on Instagram – makeup by Pavi
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