The new range of hair oils which help in hair growth is crafted with pure coconut oil and enriched with Curry Leaves, Hibiscus and Rosemary through an intensive 10-hour slow-cooking process
Chennai, 1st September 2026: Parachute Advansed has launched a new range of hair oils which help in hair growth, curated specifically for the consumers in Tamil Nadu. The range features three products — Curry Leaves, Hibiscus and Rosemary, crafted with pure coconut oil in an intensive 10-hour slow-cooking process that helps unlock the potency of the ingredients.
The range includes Parachute Advansed Coconut Curry leaf Hair Oil for long, black hair; Parachute Advansed Coconut Hibiscus Hair Oil to promote healthy, shiny hair; and Parachute Advansed Coconut Rosemary Hair Oil for long and strong hair. Each product is designed to deliver the goodness of its key ingredient, offering consumers a hair oil tailored to different hair needs.
Inspired by cultural practices, this meticulous process forms the foundation of the new range and reinforces Parachute Advansed’s commitment to combining trusted traditions with purposeful innovation.
Speaking on the launch, Ashish Goupal, Chief Executive Officer – India Core Business, Marico Limited, said: “People are increasingly seeking solutions that combine efficacy with trust and familiarity. In response to this shift, brands must reimagine traditional rituals in ways that fit contemporary requirements and lifestyles. With this new range, we are leveraging the enduring credibility of ingredients such as Curry Leaves, Hibiscus and Rosemary to deliver a high-performance proposition, while staying deeply connected to Tamil Nadu’s rich haircare heritage.”
Dr. Shilpa Vora, Chief R&D Officer, Marico Limited, said: “The best innovations are often inspired by what consumers already believe in and practice. Natural ingredients like curry leaves, hibiscus and rosemary are deeply trusted by consumers, but recreating these traditional preparations at home is often time-consuming. This range was developed to bring together the goodness of these ingredients in a convenient format, delivering the care consumers seek from their hair oils while fitting seamlessly into today’s fast-paced lifestyles.”
With the launch, Parachute Advansed reinforces its commitment towards innovation inspired by trusted haircare traditions and culturally rooted consumer insights. As the brand continues to strengthen its presence in the region, it remains committed to delivering meaningful haircare solutions that celebrate the rich heritage of hair oiling while evolving with the aspirations of today’s consumers.
The range will be available across e-commerce, modern trade and general trade channels.
About Marico Limited
Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer products companies operating in the global beauty and wellness categories. During FY2025-26, Marico recorded a turnover of 136.1billion (USD 1.5billion) through its products sold in India and chosen markets in Asia and Africa.
Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Beardo, Just Herbs, True Elements, Plix, Cosmix and 4700BC. The overseas consumer products portfolio contributes to about 24% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Herbsindia, Purité de Prôvence, Ôliv, LASHE Superfood, Candid, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus.
