Astrea opens its second Experiential Beauty Bar at Palladium, Chennai

Astrea has now opened its second experiential Beauty Bar at Palladium, Chennai. After the success of their first outlet at Express Avenue, a need was felt to make the Astrea experience available to customers in other parts of the city. The focus of Astrea is to make natural skincare a part of daily beauty regimen at a time when people are bombarded with pollution and chemicals all around them.

With over 40 entirely natural products ranging from lip balms to body scrubs, this personal skin care products are a 100% wax free and zero chemicals. Astrea’s range is all – natural and contains no preservatives at all, due to which their shelf life is only six months.

The launch was held on 6th March and an exclusive offering of Customised Face Oil was thrown open to the special invitees and all those who walked in on that day at a special price.

Astrea is the only skincare brand that makes Customised Face Oil, suitable to individual skin types. It was first introduced as a special offering at a beauty conclave and became an instant favourite with celebrities, influencers and customers. Astrea’s therapists, after due consultation, blended pure essential oils for each invitee and customer on that day.

Astrea has its amazingly invigorating and affordable range for everyone looking to improve their skincare routine. Ms. Sharon Natarajan is the mind behind these natural products and believes in natural skincare. Astrea has over 2000 satisfied customers.

All the components used for making these products are processed in-house. Astrea’s unique process allows their products to have a soothing natural fragrance. Being pure till the last bit, Astrea’s products can help solve numerous dermatological issues like acne, eczema, rosacea and pigmentation.

Growth of natural products increases through expansion of distribution channels, customer reach and premium personal care products. The major drive for this industry is the consumer’s perception towards natural products and making environmentally sustainable ones.

Astrea has had an impeccable online presence and with higher demands for natural beauty, the first store is opening doors with a ‘Beauty Bar’. Astrea’s Beauty Bar is an experiential store where customers can have an interactive experience through hands-on events like Natural Skincare and Wellness & Health. Special influencers/invitees will be invited for these events. More unique experiences offered include Fresh Mask Day, Meet the Expert Day, Get a Natural Makeover, and All about Deep Cleansing.