~Experience the Power of Collective Devotion as PVR INOX Brings the Sacred MahaShivRatri Celebration to the Big Screen for Immersive Community Experience~
Chennai: PVR INOX, India’s leading cinema exhibitor, is delighted to announce its association with ISHA to bring the grandeur of MahaShivRatri celebrations to audiences across the country. The live telecast from ISHA’s Coimbatore campus will be screened at select PVR INOX cinemas on February 26, 2025, from 6:00 PM onwards, continuing through the night until 6:00 AM.
MahaShivRatri, known as ‘The Great Night of Shiva,’ is one of the most sacred and spiritually powerful nights of the year, marked by an all-night celebration of music, chants, meditation, and deep inner stillness. While thousands gather at the Isha Yoga Center to be part of this phenomenal spiritual event, PVR INOX is now making it possible for devotees, seekers, and families across India to experience this night together—without having to travel.
Communities can come together in their own city, in the comfort of their nearest PVR INOX cinema, to collectively experience the magic of MahaShivRatri on the big screen. Audiences will witness spellbinding performances by world-renowned artists, the soul-stirring Rudra mantra chants, profound guided meditations, and inspiring discourses by Sadhguru himself. Adding to the spectacle will be the Adiyogi Divya Darshanam, a breathtaking light and sound show projected onto the majestic 112-foot Adiyogi.
Speaking on this unique collaboration, Mr. Gautam Dutta, CEO-Revenue & Operations, PVR INOX Limited, expressed enthusiasm: “ At PVR INOX, we constantly strive to create unique and immersive experiences for our audiences beyond just cinema. Bringing the sacred energy of MahaShivRatri to the big screen in partnership with ISHA Foundation is a truly divine and transformative initiative. This collaboration allows devotees to experience the magic of this cosmic night in the comfort of their own city while staying deeply connected to the spiritual heart of Coimbatore. We are confident that this initiative will redefine how communities come together to celebrate and experience devotion on a grand scale.”
A carefully curated selection of priority cinema locations has been finalized in collaboration with ISHA, audiences can partake in this divine night at key PVR INOX locations across India, including Delhi, Mumbai, Bengaluru, Pune, Hyderabad, and more.
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About PVR INOX Limited
PVR INOX Limited is the largest film exhibition company in India with 1728 Screens across 350 properties in 111 cities (India and Sri Lanka). Since their inception, both PVR and INOX have created iconic cinema brands with storied histories of achieving significant milestones and setting benchmarks in the film exhibition industry. With a collective heritage of transforming out-of-home entertainment in the country, the merged company offers a wide range of cinema services such as child-friendly audis, the latest screening technology, superior sound systems, a wide range of F&B offerings, film and non-film content, and an array of formats in the premium screen category.
For further information, please visit: http://www.pvrcinemas.com
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