What is Dolby Atmos Music?
Dolby Atmos Music is a revolutionary audio experience that goes beyond the limitations of stereo. It allows artists to place individual sounds in a 3D space, making music feel more spacious, layered, and emotionally engaging. Whether you’re listening on a smartphone, headphones, soundbar, or in your car, Dolby Atmos surrounds you with sound – just the way the artist intended.
It is available on leading streaming platforms such as Gaana and plays seamlessly across a wide range of Dolby-enabled devices.
Now in Chennai: An Immersive Theatre-to-Car Media Showcase
Continuing its efforts to highlight the evolution of immersive audio in India, Dolby, in collaboration with Universal Music Group and Gaana, is hosting an exclusive media experience in Chennai on Tuesday, 23 December 2025, at Tagore Film Centre, NFDC. The showcase brings together music, cinema, and mobility to demonstrate how Dolby Atmos Music seamlessly travels from the studio to the big screen and into the car.
At the heart of the experience is an immersive preview of ‘Yellakka’, composed and produced by acclaimed music director Dharan Kumar and mixed in Dolby Atmos. Media attendees will first experience the track in a cinema environment, followed by a live in-car demonstration inside the Mahindra XUV 3XO, showcasing how Dolby Atmos transforms everyday driving into a cinematic listening experience.
Universal Music Group continues to champion innovative formats that empower artists to express their creative vision without compromise, while Gaana plays a key role in bringing Dolby Atmos Music to millions of listeners across India. Together, they are accelerating the adoption of immersive audio, making high-quality, spatial music experiences accessible to a wider audience.
Mahindra, meanwhile, has redefined in-car audio by being the first global OEM to bring Dolby Atmos across all price points. With the 3XO RevX A, Mahindra has extended Dolby Atmos playback even to non-branded audio systems — proving that true innovation lies in delivering immersive experiences, not just premium hardware.
The Experience Flow
- The showcase begins with an immersive Dolby Atmos playback of Yellakka inside a cinema.
- This is followed by a media interaction with Dharan Kumar, along with representatives from Universal Music Group, Gaana and Dolby, discussing the creative process and the impact of immersive sound on music production.
- A curated Q&A session explores how Dolby Atmos is reshaping music creation, distribution, and listener engagement.
- Media then experience a live in-car demo inside the Mahindra XUV 3XO, highlighting how Dolby Atmos delivers consistent, immersive sound from theatre to car.
