Kia Seltos becomes the first vehicle in its segment to offer six airbags as standard

• Becomes the only car after Kia Carens to offer six airbags standard in the mass segment
• Seltos total sales stand at 2,97,274 till date

Chennai, 03 August 2022: Kia India, one of the fastest-growing carmakers in the country, has announced today that its most popular SUV in the Indian market, Kia Seltos, is now the first car in its segment to get six airbags as standard across all variants, offering superior safety to the occupants. Besides the Kia Seltos, six airbags as standard fitment are also offered on the Kia Carens, making Kia India the only mass segment manufacturer offering this important safety feature as standard. The decision to provide six standard airbags on the Seltos emphasizes Kia’s commitment to offer the best products for its customers and is in line with the increased focus on safety.

Hardeep Singh Brar, Vice President and Head of Sales & Marketing, Kia lndia said, “Seltos is a special product for Kia India as it marked the beginning of our journey in this vibrant country.  Since then, Seltos has created many benchmarks in its segment and beyond; and has proved to be the flag bearer of Kia’s ‘Make in India, for the world’ prowess. Seltos has contributed close to 60% to our overall sales in the country. With the Seltos, Kia brought in many firsts in the segment and by giving six airbags as standard, we want to keep that momentum.”

He further added, “At Kia, it is our constant effort to update our products at regular intervals, basis our market research and understanding of the ever-evolving demands of customers. India is an important market for Kia globally, and the Seltos, a very important product. We will always strive to better our products regularly and cater to the unmet and unfelt needs of customers here.”

The Kia Seltos is the most popular Kia product in India, accounting for close to 60% of the company’s total sales in the country. The model immediately connected with new-age buyers upon its introduction because of its revitalising design, class-leading connectivity features, and exceptional customer experience.

The demand for the petrol and diesel variant of the Seltos is balanced, with around 46% of the customers preferring the diesel variants of the Seltos. While 58% of the Seltos sales come from its top variants, the automatic options of the vehicle contribute to around 25%. The revolutionary iMT technology became an instant hit amongst buyers, with 1 out of every 10 Seltos buyers opting for it in 2022.  Also, Kia is the first manufacturer to provide iMT on a Diesel vehicle. For customers, the most popular variant is HTX Petrol, and the most popular colour is White when driving the Seltos home.

Kia India recently crossed the 5-lakh sales milestone in the country in less than 3 years, thus making it the fastest car manufacturer to achieve this feat.

About – Kia India

In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 6.3 lakh dispatches from its Anantapur plant, including 5 lakh domestic sales and over 1.3 lakh exports. With over 2 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 339 touchpoints and is focused on strengthening its footprints across the country.

About – Kia Corporation

Kia (www.kia.com) is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company’s brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.

For more information, visit the Kia Global Media Center at www.kianewscenter.com