Chennai – April 2026: Premam Silks, the newest venture by entrepreneur Swarnamugi Raghupathy, marked a successful and elegant debut in Chennai with a two-day launch event held on April 2nd and 3rd at the charming venue of Folly Amethyst.
Celebrating the timeless elegance of Indian textiles and the spirit of modern femininity, the launch brought together saree connoisseurs, patrons of handcrafted luxury, and distinguished guests for an immersive and memorable experience.
The inauguration ceremony was graced by esteemed chief guest Smt. Visalakshi Ramaswamy, Chairperson – Crafts Council of India and Founder – M. Rm. Rm Cultural Foundation, who officially opened the event with a ribbon-cutting ceremony. The occasion was further elevated by the presence of noted actresses Nalini and Poornima Bhagyaraj, who were part of the inauguration and added to the significance of the launch.
Premam Silks presents itself as a heartfelt ode to the grace, strength, and beauty of every woman. The debut collection, thoughtfully curated, beautifully blends tradition with innovation, offering pieces that inspire women to embrace their most powerful and radiant selves.
The collection showcased an exquisite range of handpicked sarees and ensembles, including exclusive Banaras and Kanchivaram silks presented in contemporary interpretations. Unique fusion creations such as Bandhini Paithanis, Banaras silks with delicate organza borders, distinctive Paithani weave lehengas, and elegant Banaras salwar suits drew significant appreciation from attendees.
Speaking about the launch, founder Swarnamugi Raghupathy shares, “Premam Silks is not just a brand, it is an emotion. It is about celebrating the goddess within every woman — through weaves that carry heritage, craftsmanship, and soul. Each piece is designed to make you feel beautiful, confident, and deeply connected to your roots.”
Set against the artistic and serene backdrop of Folly Amethyst, the launch created a warm and engaging environment where guests could explore the collection, interact with the founder, and experience the essence of Premam Silks, where tradition seamlessly meets modern elegance.
The successful debut marks the beginning of Premam Silks’ journey in redefining contemporary ethnic wear while staying deeply rooted in heritage.
