Chennai, Sept. 25, 2025: Minister White Clothing (a unit of OTTO Clothing Pvt. Ltd.), India’s trusted name in men’s ethnic wear, today inaugurated its 56th Exclusive Brand Outlet (EBO) at Thiruvottriyur, Chennai. This launch also marks Minister White’s 6th outlet in Chennai and 36th in Tamil Nadu, underscoring the brand’s strong and growing presence across the state.
Conveniently located at Thiruvottriyur High Road, Toll Gate (Near Tollgate Metro Station), Chennai – 600019, the new outlet brings Minister White’s signature range of dhotis, shirts, colourful matching Shirt–Dhoti combos, and fine fabrics closer to the vibrant communities of North Chennai.
The showroom was inaugurated by Thiru. S. Pothiraj, Managing Director & CEO – OTTO Clothing Pvt. Ltd. (OCPL), in the presence of the leadership team, staff members, and well-wishers.
Speaking at the inauguration, Thiru. S. Pothiraj said, “North Madras, especially Thiruvottriyur, is witnessing rapid growth with new residential clusters, commercial developments, and improved connectivity through metro and road networks. This geography has always embraced culture and tradition with pride, and we are delighted to strengthen our footprint here with our 56th showroom. What excites us most is the way youngsters today are embracing the dhoti—not only for weddings and family functions but also during traditional day celebrations at offices and colleges. Our Flexiwaist™ dhotis and Shirt–Dhoti combo sets have become very popular among groups of friends and colleagues who prefer to wear coordinated colours when attending functions or festive occasions. Minister White has always stood for blending comfort with elegance, and we are committed to serving customers in every market where tradition is celebrated as a way of life.”
Adding to this, Mr. Suresh Ramasubramaniam, Chief Business Officer – Minister White Clothing, remarked, “With every new showroom, Minister White is bringing traditional attire closer to customers who value authenticity, quality, and variety. From Chennai to Hyderabad and beyond, we have consistently been the go-to name when it comes to men’s ethnic wear—be it daily dhotis, festive combos, or premium fabrics. The opening of our 56th outlet at Thiruvottriyur not only reflects our expansion momentum but also reaffirms our position as a trusted brand for customers across South India. Our vision is to make Minister White synonymous with traditional wear in every Indian household.”
Minister White’s portfolio features an extensive range that includes Cotton and Linen Shirts, Cotton and Pure Silk Dhotis, Panchakacham and Devotional Dhotis, Colour/Tissue/Art Silk & Silk Shirt–Dhoti Combos, Festive Kurtas, Kids’ Ethnic Wear, as well as accessories like vests, briefs, towels, and handkerchiefs. Minister White pioneered innovations like the Flexiwaist™ dhoti, which provides a comfortable and adaptive fit. All products are manufactured in Tamil Nadu at OCPL’s state-of-the-art facilities in Srivilliputhur, Salem, and Sriperumbudur.
With the launch of the Thiruvottriyur showroom, Minister White now operates 56 EBOs across South India and retails through 5,000+ Multi-Brand Outlets nationwide. The company is on track to reach 100 EBOs by FY 26–27, while also planning deeper expansion into North India and exploring international markets such as the USA, UK, Middle East, and Southeast Asia.
For more details, visit www.ministerwhite.com
