Ten relatable digital films use humour and everyday scenarios to celebrate self-reliance and simplicity in hair coloring
Chennai, 10th December 2025: Bringing together wit, creativity, and brand purpose, Indica Easy, India’s No.1 Shampoo Hair Color brand (Source: NielsenIQ Retail Measurement Report, MAT Sep25) from CavinKare, has rolled out a brand-new digital campaign titled “So Easy, Anyone Can Do It!”. Through Ten short, character-driven films, the campaign delivers a fun and relatable take on self-reliance, establishing Indica Easy as the most effortless DIY hair color and the ultimate go-to choice for anyone.
Created to further reinforce the brand’s offering of hassle-free hair color, the campaign smartly flips the script on everyday dependency. It showcases characters who usually lean on others for the simplest tasks — but become surprisingly self-sufficient when it comes to coloring their hair with Indica Easy. The result is a light-hearted, sharply observed storytelling format that uses humour to reinforce the functional proposition of ease and convenience.
Speaking about the campaign, Mr Rajat Nanda, Business Head, Personal Care- CavinKare said: “With our brand-new digital campaign, ‘So Easy, Anyone Can Do It!’, we wanted to celebrate the confidence and independence that comes with taking control of your own hair color. Indica Easy has always been about making hair coloring simple for everyone. Through this campaign, we showcase everyday characters who, despite relying on others for routine tasks, can easily achieve professional-quality hair color at home.
The short, engaging films highlight how stress-free the process is, bringing a sense of fun to self-grooming. We are delighted to connect with our audience in a relatable and authentic way, reflecting the growing cultural shift where people value everyday practicality over perfection. Ultimately, this campaign reinforces that with Indica Easy, anyone can confidently color their hair- quickly, easily, and beautifully, without any compromise.”
The DVC series demonstrates how Indica Easy makes hair coloring elementary, convenient, and accessible for everyone. Through everyday, engaging stories, characters like “Lazy Dad”, a father too idle for chores yet confident with his hair, and “Clueless Husband”, who struggles with daily tasks but achieves salon-quality results at home, showcase the brand’s effortless usability. Other films, including Boss, Messy Roommate, Neighbor Aunty, Help Wife, Daughter Dad, Clumsy Husband, and Clueless Friend, bring everyday situations to life with a light and entertaining approach.
The campaign was rolled out across Indica Easy’s official social media channels, leveraging storytelling and wit to spark organic conversations around DIY grooming, convenience, and self-empowerment. Using short-format videos optimized for digital engagement, the campaign taps into a growing cultural shift, where audiences increasingly value authentic, everyday experiences over aspirational perfection.
To experience the campaign’s playful yet powerful storytelling, below are the links to the films:
- Boss: https://youtu.be/ZT1fPVWM68k
- Messy Roommate: https://youtu.be/0LNrw7d4Uto
- Lazy Dad: https://youtu.be/rZjp1eHIsa0
- Neighbor Aunty: https://youtu.be/GWT2i8ZxcBY
- Help Wife: https://youtu.be/-6PnLP7EaOg
- Daughter Dad: https://youtu.be/3oM4yEJYiJY
- Clumsy Husband: https://youtu.be/OEiSVj2TZ2I
- Lazy Husband: https://youtu.be/juh4XOZv0Go
- Clueless Husband: https://youtu.be/g7fYzpN0f9U
- Clueless Friend: https://youtu.be/q_LBbBw_q6w
About Indica: Brand Indica ventured on its journey in 1997, with the launch of Indica Powder Hair Color. In 2009, the product was relaunched with the consumer insight and innovation of 10 minutes and thus Indica 10 minutes Hair Colors was born. In 2015, Indica launched Indica Easy Shampoo Hair Color which has become the Number 1 Shampoo Hair Color brand of the country (Source: NielsenIQ Retail Measurement Report, MAT Sep25).
About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavours. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees’
