Diamond Collection and Opens Flagship Store at Anna Nagar, Chennai
CHENNAI, 14th December 2025 – Stylori, one of India’s most loved silver jewellery
brands, today announced the launch of its certified lab diamond collection with the
opening of its flagship store at Anna Nagar, Chennai. The store was inaugurated by Actress Mirnalini Ravi, marking Stylori’s expansion into a new phase of modern,
value-led precious jewellery.
The launch strengthens Stylori’s presence in Chennai and expands its portfolio beyond silver into lab diamonds and 9Kt gold, offering customers greater choice supported by clear pricing, certified materials, and strong quality standards.
Speaking at the launch, Anand Ramanujam, Founder, Stylori and Knack Studios & Executive Director, NAC Jewellers, said:
“Lab diamonds allow us to rethink how precious jewellery is chosen and owned in India. With this launch, Stylori brings together certified lab diamonds, silver, and 9Kt gold through clear pricing and strong quality benchmarks, across everyday wear,
occasion jewellery, statement pieces, solitaires, and traditional closed-setting styles. Our focus is on giving customers confidence, clarity, and the freedom to choose.”
Commenting on the brand’s expansion, Anantha Padmanabhan, Chairman & Managing Director, NAC Jewellers, said:
“For over a century, trust and craftsmanship have defined the NAC legacy. Stylori represents how that legacy evolves for a new generation, combining certification, transparency, and contemporary design with the values we have always stood for. The entry into lab diamonds is a natural extension of our long-term commitment to responsible growth and customer trust.”
The inauguration ceremony included the traditional lamp lighting and was attended by Mr R Jaganath and Mrs V Thangamalar Jaganath, Mr AAriyo Babu and Mrs Revathy Babu, Mrs Kutty Padmini, Mr Maragathavelu and Mrs Premakumari, and Mr Saran VJ and Mrs Madhu Saran, alongside the Stylori and NAC leadership team, including Anantha Padmanabhan, Chairman & Managing Director, and Arjun Varadaraj,
Executive Director, NAC Jewellers.
Addressing the press at the event, Actress Mirnalini Ravi said:
“What stood out for me was how clear and comfortable Stylori has made the
experience of choosing lab diamonds. The designs feel contemporary, the pricing is
straightforward, and there’s something that works just as well for everyday wear as it
does for special occasions. It feels very in tune with how people shop for jewellery
today.”
As part of the inauguration, and in keeping with a long-standing family tradition of
marking new beginnings with purpose, Stylori made a donation to the Good Life
Centre, a registered non-governmental organisation established in 1996 that works to rehabilitate homeless children, support mentally and physically challenged individuals, and care for destitute children and senior citizens.
What Stylori Stands For
Stylori was created for consumers who want precious jewellery that reflects their taste and the way they live today. The brand focuses on clarity, value, and design
intelligence, allowing customers to navigate precious jewellery with confidence.
By bringing certified silver, lab diamonds, and 9Kt hallmarked gold together under one brand, Stylori offers a wide spectrum of jewellery across everyday essentials, occasion wear, bold statement pieces, solitaires, and traditional closed-setting styles. The newly launched lab diamond collection reinforces this vision and strengthens Stylori’s commitment to transparent, modern jewellery buying.
Category-Defining Firsts
The lab diamond collection introduces several industry firsts. Stylori is India’s first
brand to offer lab diamond and silver jewellery under one roof, widening access to diamond jewellery across preferences and price points. It is also the first to introduce a “Any Shape. Any Size. One Price.” lab diamond offering, simplifying pricing while giving customers complete freedom of choice.
Stylori is also the first in India to offer hallmarked 9Kt gold lab diamond jewellery,
supported by a 100 percent buy-back on gold, diamonds, and making charges, along with a lifetime exchange promise. These offerings are backed by NAC Jewellers’ trusted legacy since 1917, with certified 92.5 silver, BIS hallmarked 9Kt gold, and IGI-certified lab diamonds.
