Chennai, 18th September 2025 – Heritage Foods, one of India’s most respected dairy brands, today announced substantial price reductions across its product portfolio, passing on the full benefits of the Government of India’s recent GST rationalization to consumers ahead of the festive season.
Following the GST Council’s landmark decision, effective September 22, 2025, Heritage Foods is passing on the entire benefit of the GST rate rationalisation on to the consumers and has reduced prices across multiple dairy categories. This consumer-first move ensures that families across India can continue to enjoy their festive celebrations with high-quality dairy products at more affordable prices.
“The GST rate rationalisation for India’s dairy industry is both timely and welcome,” said Brahmani Nara, Executive Director, Heritage Foods. “By easing the tax burden on staples like paneer, ghee, butter, and cheese, the Government has made it possible for us to pass on the full benefit to our consumers. For us at Heritage, this isn’t just about lower prices—it’s about ensuring that the purity our products are known for becomes even more accessible to families across India. Dairy is central to every celebration, from festive sweets to daily meals, and with these reductions, the authentic taste and purity of dairy will bring added cheer to homes this season.”
As part of the revised pricing, the MRP on long shelf-life UHT Milk has been reduced by Rs 3/- per litre with no price change for fresh milk as the category is exempted from GST. The MRP on ghee has been reduced by ₹50 per litre, while butter is lower by ₹50 per kg. The MRP on cheese has also gone down by ₹50 per kg, with paneer also being lowered by ₹25 per kg. In the ice cream segment, the MRP of the 950 ml pack is lower by Rs 35 per pack while 700ml pack is now lowered by ₹20 per pack.
By extending these benefits, Heritage Foods reaffirms its commitment to providing value to consumers while strengthening the role of dairy in festive traditions. As dairy is at the core of Indian festivities, this timely move promises to bring added joy and warmth to celebrations across the country.
About Heritage Foods
Heritage Foods is one of India’s leading dairy companies, founded in 1992 with a vision to provide high-quality, nutritious milk and dairy products to families across the nation. Over the years, Heritage has grown into a trusted brand, known for its commitment to purity, freshness, and sustainability. With operations spanning 17 states, Heritage Foods serves millions of consumers, offering a wide range of milk, curd, butter, paneer, and other value- added dairy products.
Heritage Foods stands out for its farm-to-home approach, ensuring every product is produced with the highest standards of quality and care. The company works closely with its network of dairy farmers, empowering them with modern farming practices, training, and a fair partnership model, vetted by their 500+ Quality Experts who perform more than 25 stringent quality tests daily which in turn guarantees a consistent supply of fresh, high-quality milk.
Driven by a passion for excellence and a deep understanding of consumer needs, Heritage Foods remains at the forefront of India’s dairy industry, constantly striving to provide products that nourish, comfort, and support families across the country.
