Chennai: Probuds, the audio line-up of India’s leading smartphone brand Lava International Ltd., today announced the launch of an industry-first 30-day trial program through its Probuds Moneyback Challenge, aimed at redefining how consumers purchase audio products. The initiative bridges the gap between the convenience of online shopping and the assurance of hands-on product experience, empowering users to try Probuds on their own terms.
Traditionally, audio buyers face two distinct purchasing journeys. Online shopping offers unmatched convenience, but customers miss the opportunity to truly experience a product’s sound before buying. Offline shopping allows for trial but demands travel and time, making it inconvenient for many. In a sound-led category like audio, this disconnect between product experience and ease of purchase has long been a challenge.
To solve this, Probuds is introducing a bold new proposition. Starting August 15, 2025, for a period of next 1 month, customers purchasing select Probuds models via Amazon.in or the official Lava e-store can use them for up to 30 days. If unsatisfied, they can return the product directly from their doorstep for a 100% refund, no questions asked. This program combines zero-risk buying with complete convenience, giving users the confidence to experience Probuds in their own environment.
With this step, Probuds is not only setting a new standard for transparency in the audio market, but also proving that it is unafraid to disrupt long-standing industry practices. By giving the power back to the consumer, Lava is reaffirming that in a world of marketing promises, the ultimate selling point is an experience that speaks for itself.
About Probuds:
Probuds, the audio sub-brand of Lava comprises of neckbands, earbuds and wired earphones. Embodying Lava’s philosophy of Make in India, the product catalogue is conceptualized, designed and manufactured at brand’s Noida plant. Currently the catalogue features products across neckbands, ear buds and wired earphones.
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About Lava International Limited
#ProudlyIndian | Made in India, Made for India
Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company’s corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava’s commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company’s extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.
Beyond smartphones, Lava is expanding its product portfolio into accessories to offer a complete ecosystem to the consumers. The portfolio includes smartwatches, neckbands, earbuds, and a suite of True Wireless Stereo (TWS). The brand’s credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.
