Chennai: May 23, 2020: Looking at the gloomy situation, fear and negativity in the country due to Covid-19, a campaign named #ThankYouIndianRailways has been created by Strategy firm WolfzHowl and Communications firm Mavcomm to spread positivity, acknowledge and appreciate the stellar and tireless work of Indian Railways during the Covid-19 Pandemic. This 167yr old institution has been the cornerstone of India’s growth story and whenever Indians have faced adversity, Indian Railways has unflinchingly stood by them.
The campaign consists of two videos: 1. Indian Railways – The Unsung Covid-19 Heroes which consists of a song titled Chuk Chuk Rail gadi and 2. Indian Railways – The COVID WARRIOR which is a poem on the role played by Indian Railways. Both the song and poem appreciate the work of Indian Railways through its lyrics.
Kalyan Ram Challapalli, Chief Strategist and Founder, WolfzHowl Strategic Instigations, said, “As a culture and consumer strategy firm we see negative news day in and day out and we believe that people need something positive to celebrate. This “ACT” on Indian railways is exactly that. Celebrating the achievements of our Indian railways in the fight against Covid is a celebration of our own ingenuity as a nation. This campaign is conceived entirely in-house by the wolves and ex-wolves. Songs written, campaign planning and all the execution stimulus done in house is our personal moment of celebration too.”
As a Strategic consultancy that lives and breathes Consumer and Culture, it is also our responsibility to find the white space of hope, optimism and opportunity no one else is able to see. Our aim from this initiative is just to contribute in spreading that light of positivity in these rather bleak times of darkness.
Commenting on the initiative, Anand Mahesh Talari, Co-Founder & Managing Director, Mavcomm Group, said, “We strongly believe in the maxim of ‘Gratitude is the only Attitude’. Indian Railways has been an integrated part of our growing up years and when WolfzHowl told us their concept we were quite simply blown away. It’s an honor to be associated with this campaign which expresses our appreciation for the stellar role played by Indian Railways in serving the people and nation amongst not only the Covid-19 situation but at all times. Our gratitude also goes out to WolfzHowl for allowing us to partner them for this wonderful initiative.”
For more information, please call:
Koustabh Dutta, M. No. 9909947193, firstname.lastname@example.org
Amarnath P, Catalyst PR @ 98418 25081 / www.catalystpr.in
Links to the campaign: