Chennai, 10 February 2020: Valentine’s Day is all about love and so is coffee! This Valentine’s month, McDonald’s McCafé is bringing a potent concoction of love and coffee to help you make your loved one go weak in the knees! You can walk into a McDonald’s store in West and South India with your special someone and make them a perfect cup of coffee with beautiful coffee art #HandcraftedWithLove.
Yes, you heard it right! You can go behind the McCafé counter to brew and pour a hot cup of coffee for your partner. Guided by the highly trained McCafé baristas, customers can craft their coffee with beautiful coffee art and serve it to their loved one, as a part of the #HandcraftedWithLove campaign.
So, forget the clichéd presents of chocolate boxes and flowers, this Valentine’s Day, share your love by making a perfect cup of Cappuccino or Latte with art that will be etched in your memories forever. The campaign starts from February 7 and goes on till February 14.
Speaking about the campaign, Arvind R.P., Director, Marketing and Communications, McDonald’s India (West and South) said, “We constantly work towards creating more and more occasions for customers to visit McDonald’s and be a part of their special memories. Valentine’s Day is one such day when consumers look forward to doing something special and unique for their loved ones. We have a host of customers walk into McCafé for great coffee and conversation every single day. #HandcraftedWithLove campaign is our way to make their coffee moment even more special.”
McDonald’s restaurants in West and South India are operated by Westlife Development Ltd. (WDL), through its wholly owned subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL).
Wait no more! Just head into a McCafé near you and experience love in every sip!
About Westlife Development:
Westlife Development Limited (BSE: 505533) (WDL) focuses on putting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. The Company operates a chain of McDonald’s restaurants in west and south India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s Indian subsidiary. Marquee investors such as Arisaig India Fund Ltd, SBI Mutual Fund, Tree Line Asia Master Fund (Singapore) and Ward Ferry Fund, among others are stakeholders in WDL.
About Hardcastle Restaurants:
Hardcastle Restaurants Pvt Ltd (HRPL) is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets. HRPL has been a franchisee in this part of India since its inception in 1996.
HRPL serves approximately 200 million customers, annually, at its 315 (as of December 31, 2019) McDonald’s restaurants across 42 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh, and provides direct employment to over 10,000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive- thru’s, 24/7, McDelivery and dessert Kiosks. The menu features Burgers, Finger Foods, Wraps and Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s Restaurants feature an in-house McCafé.
The pillars of the McDonald’s system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.
For any further queries, contact:
HRPL Avian We
Shraddha Yawalkar Sumi Jain