Mumbai, February 5, 2020: After the astounding success of the first and second editions of ‘feel alive hours’ in Mumbai, Delhi, Bangalore and Kolkata, Sony BBC Earth, India’s premium factual entertainment channel, has introduced its exclusive on-ground property in the schools of Chennai to make the students ‘feel alive’. Third edition of this differentiated experiential activity has begun and will cover 300 schools across the 5 cities including 75 schools in Chennai for the first time to help thousands of students open their eyes to the wonders of the world amidst their busy study schedule.
An idea born from a BBC Research about how being connected to nature makes one happy, the ‘feel alive hours’ aims to rekindle the joy of being closer to nature through positive, insightful stories from some of the channel’s landmark shows. This year’s edition will additionally emphasise on the importance and the relevance of ‘Being Eco Conscious’. Students will be encouraged to adopt and advocate sustainable living through thought-provoking stories and ‘Do it yourself’ workshop on reusing plastic bottles as bird feeders, plant pots and lava lamps.
The especially curated educative and entertaining 90 minutes program also includes quirky science experiments, engaging quizzes, exciting eco-friendly giveaways and many mind-blowing and never seen before stories on fun science, nature, wildlife, adventure, exploration, manufacturing, culture, food, fitness and more.
Additionally, Sony BBC Earth is taking Feel Alive Hours online this year so that students across the country can have it at their fingertips. The channel has put together an informative and engaging website where students can participate in fun quizzes and win exciting prizes every month, watch extraordinary stories and be updated on exclusive Sony BBC Earth events happening in various cities. One can find out about this by logging into https://www.sonybbcearth.com/school.
Schools like DAV Matriculation School, St Joseph School, Ramakrishnan Mission Matriculation Higher Secondary School, Southern Railway Higher Secondary School and more have already experienced ‘Feel Alive Hours’ this year and more schools will experience it over the two month. Basis the phenomenal response, the faculty and students are inspired to co-exist with nature and be more responsible about their plastic footprint.
Sony BBC Earth
Sony BBC Earth is a premium factual entertainment channel by MSM Worldwide Factual Media – a Joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.
Sony BBC Earth is home to BBC’s award-winning factual programs and work of some of the world’s foremost factual film makers. Rooted in the philosophy of ‘Feel Alive’, the channel promises grand visual spectacle, positive insightful storytelling and a new perspective to knowledge and entertainment.
The channel has diverse content offering ranging from for fun, insightful science, nature and wildlife to adventure and human interest stories with shows like Blue Planet II, Dynasties, Trust Me I’m a Doctor, Rick Stein’s India, Bang Goes the Theory, Deadly 60, Planet Earth II, Fishing Impossible, Where the Wild Men Are with Ben Fogle etc.
The channel is broadcast in SD & HD and available in English, Hindi, Tamil and Telugu across India.
Follow Sony BBC Earth on Facebook.com/SonyBBCEarth, Twitter.com/SonyBBCEarth, Instagram.com/SonyBBCEarth. For more information, visit www.sonybbcearth.com
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by
Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place to Work® Institute. Sony Pictures Networks India Private Limited is in its 24th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.