GURUGRAM, India – December 05, 2019 – Samsung, India’s biggest and most trusted consumer electronics and smartphones brand, today launched The Wall, Samsung’s revolutionary modular MicroLED display that comes in a variety of sizes and ratios from 146 inch (370.8 cm) in 4K definition, 219 inch (556.3 cm) in 6K definition to 292 inch (741.7 cm) in 8K definition.
An epitome of luxury, The Wall brings a new level of immersive viewing and ensures consumers can experience never seen before picture quality in the comfort of their homes, with 0.8mm pixel pitch technology. It has been designed for those who constantly seek exceptional luxury experiences. Now every video, movie, or sporting event can be made larger than life with Samsung The Wall.
The ground-breaking large-format modular LED display is ideal for even the brightest areas of luxury spaces. With a depth less than 30mm, the slim, bezel-less infinity design along with customizable deco frames allows the display to blend seamlessly into its surroundings, ensuring no disruption to the desired ambience.
The Wall delivers a revolutionary viewing experience with true black, true color and Samsung’s AI picture enhancement, high brightness, and high contrast in any luxury home, corporate or high-end retail environment.
“Luxury is about offering a customized experience. With The Wall, we set out to create a product unlike anything else — matching the lifestyle and taste of those looking for the most exclusive and premium visual experiences in their personal and professional spaces. We are excited about this next step in our roadmap to the future of display technology, and the remarkable viewing experience it offers to consumers,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.
Behind the Greatness of MicroLED Display Technology
Based on research into the lifestyles of consumers and their preferences, The Wall goes beyond just image quality and provides a personalized user experience.
Whether viewing a classic movie, an anticipated sporting event or the latest console game, AI up-scaling, Quantum HDR technology, peak brightness of 2,000 nits and 120Hz video rate provide a rich and superior visual experience that is second-to-none.
Thanks to the 100,000-hour lifetime of its self-light emitting diodes, The Wall is designed to never turn off, but to change into a digital canvas best matching the owner`s interior needs and personal mood. When the screen is not used, the Ambient Mode can display a variety of curated art from paintings, photographs and video art to customizable pictures with digital frames – that best suit the homeowner’s tastes.
The Wall comes equipped with Quantum Processor Flex enabled with the AI picture quality engine. This delivers optimized picture quality scene-by-scene, regardless of the original source resolution. Quantum Processor Flex is a machine learning based picture quality engine that analyzes millions of image data to automatically calibrate the original low resolution image according to the display.It can be connected to any OS through a physical HDMI input, thus, providing ease of usage to the customers.
The Wall also comes in a Professional version that is geared toward high-end businesses and retail spaces, and, like The Wall Luxury, is completely customizable.
Comprehensive Product Line-Up
The Wall Luxury
The Wall Luxury is tailor made for home cinema and gaming with Ambient & Entertainment Mode and has all the relevant smart TV features. It comes with a display controller. The Wall exemplifies how consumers can customize their television sizes and shapes to suit their needs. The screen can adapt to serve different purposes, such as creating a wall-size display for multiple spaces.
The Wall Pro
The Wall Pro is geared towards high-end businesses and retail spaces, and, like The Wall Luxury, it is completely customizable. The stylish design of The Wall will modernize any corporate lobby, museum, art gallery or luxury retail space. The Wall Pro is highly reliable and efficient. The display controller, supplied with The Wall Pro, has all relevant business features that are required by an enterprise.
Price and Availability
The price of Samsung’s The Wall will range from INR 3.5 crore to INR 12 crore (exclusive of taxes)for 146-inch, 219-inch and 292-inch variants and will be available in India from December 5, 2019.
The Wall Luxury will be exclusively available at Samsung Executive Briefing Centre in Gurgaon. Private viewings are available upon reservation from 5 December 2019.
Learn More about The Wall:
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions.
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For further information please contact:
Ravi Teja Sharma Vanshja Shukul
Samsung Southwest Asia Avian Media
Samsung aims to sell 200 units of The Wall by 2022
Samsung, India’s biggest and most trusted consumer electronics and smartphones brand, today launched The Wall, Samsung’s revolutionary modular MicroLED display that comes in a variety of sizes and ratios from 146 inch (370.8 cm) in 4K definition, 219 inch (556.3 cm) in 6K definition to 292 inch (741.7 cm) in 8K definition.
With ‘The Wall’, Samsung expects a revenue of $11~12 Mn in 2020, $30~ 35Mn in 2021 and 65~70Mn in 2022. The projected growth for The Wall in 2021 will be approximately 150% & in 2022 will be 80~100%.
The Wall will be targeted at UHNIs customer base in India which is ever growing with approximately 140 Billionaires & 950+ Multi-Millionaires. Another interesting trend is that the demand for The Wall will also come from non-metro cities like Pune, Ahmedabad, Bangalore, Surat, Ludhiana, Hyderabad, Chandigarh.
With the new Wall we have strong expectations and are confident to sell 25~30 Units in 2020, we will reach 100 Units in 2021 & reach 200 Units in 2022.