Preethi Kitchen Appliances Introduces Next-Gen Mixer-Grinder

Chennai, 15th October 2019: This Diwali, Preethi Kitchen Appliances is determined to make the festive season even more joyous with an industry-disrupting launch and a bouquet of consumer offers. The category leader and pioneer in product innovations has reinforced its commitment to the consumers with the launch of the Preethi Zodiac 2.0 Mixer-Grinder.

The product is a futuristic upgrade of their best-seller, Preethi Zodiac Mixer-Grinder. Powered by Enrich+ Precision Grinding Menus that are programmed to have Calculated Rotation Control, the Mixer-Grinder delivers consistency and addresses the growing need for a healthier diet by enhancing the bio availability of nutrients in daily food for better absorption.

Speaking on the occasion, Mr S. Subramanian, Managing Director, Preethi Kitchen Appliances said, “Health and wellness is cutting across all sectors as health conscious millennial are now taking on a more active role in managing their health – adopting a healthier diet, using organic products or
exploring healthier cooking methods. Being industry forerunner, in the food preparation segment we continuously invest to address consumer needs in their journey towards a healthy lifestyle. The Preethi Zodiac 2.0 Mixer-Grinder is our tech-driven solution to the health-conscious consumer. We believe that this ground-breaking technology will help us consolidate our leadership position and steer the Kitchen Appliances industry towards a new direction.”

The Preethi Zodiac 2.0 is accompanied with the Master Chef + Jar which performs seven functions – Atta Kneading, Chopping, Thin Slicing, Thick Slicing, Grating, Meat Mincing and Citrus Juicing. The product also has the unique 3-In-1 Insta Fresh Juicer Jar – a single jar that performs three kinds of juicing functions – Centrifugal juicing, Super Extraction and Blending.

While launching the new Mixer-Grinder, Ms Swetha Sagar G, General Manager, Marketing, said “The launch of Preethi Zodiac 2.0 is a result of overwhelming consumer response to the Preethi Zodiac Mixer-Grinder, inarguably one of our most successful launches. This product is backed with two years of intensive research and continuous consumer interactions by an expert team of chefs, nutritionists and engineers. The Preethi Perfect Formula deciphers the everyday food to plot the perfect combination of grinding time, speed, duration and torque for each recipe to extract the best
nutrition, texture and taste. It ensures that the ingredients are optimally processed – neither over- processed nor under-processed. This enhances the bioavailability of nutrients and essential oils in the food, and also releases better aromatic flavours. We at Preethi continuously strive to delight our
consumers by improving their lives and this is how we have stayed the preferred brand for over a decade.”

Further speaking about the Diwali special consumer offers, she said, “Tamil Nadu, with its expanding consumer base and retailer network, has become one of the key strategic growth markets for the brand. Diwali is the most auspicious time of the year when consumers look forward to upgrade their
products. The Diwali Mega Sale offers are our way of expressing gratitude to our consumers who have been a part of the Preethi family.”

For more details on Preethi Zodiac 2.0 and to book a pre-purchase free home demo please visit:


 Combo offer : Preethi Zodiac 2.0/Zodiac+ Milton 3 Junior Hot Box Set
 Combo offer : Preethi 3/4 Burner Glass Top Gas Stove& Cook Hob + Hawkins Contura 3L, Pressure Cooker
Price: MRP Rs. 14378 and the offer valid till the stock lasts.

About Preethi Kitchen Appliances:

Founded in 1978, Preethi Kitchen Appliances revolutionised kitchen appliances with the introduction of several consumer-centric innovations like the powerful 750W Mixer-Grinder motor and the first Mixer-Grinder with food processing capabilities. Preethi is present across 14 categories including Mixer-Grinders, Gas Stoves, Electric Cookers and Table Top Grinders. Built on three growth pillars of innovation, quality and service, the vision of the brand is to provide a seamless cooking experience.

For more information on the brand and its products visit

Author: ADmiNIstRAtoR

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