Mumbai, 12th November 2019: India gets its first multi-format fun and learning app, VOOT Kids, one of the largest and most versatile content library available anywhere. With Early Childhood Association’s (ECA) certification, the app is created just for today’s kids who are digital natives. Home to 20000+ pieces of curated kids’ content, VOOT Kids is all set to make screen time meaningful for kids by bringing together children’s favourite world of popular and premium toons, e-books, audio stories, nursery rhymes and fun learn quizzes all under one roof. This making it a one-stop destination for children between 02-08yrs of age, which is safe, secure and ad free.
VOOT Kids combine Masti and Acchai as an overarching promise with its 4 key categories to explore.
- WATCH from a fantastic collection of toon characters across several genres across the world. From popular Indian themes to Japanese anime and western classic to current international favourites, that span from preschool segment to even older kids, VOOT Kids has it all. Motu Patlu, Shiva, Little Krishna, Chhota Bheem and Roll. No. 21 to Oddbods, Dora The Explorer, Paw Patrol, Thomas & Friends, Peppa Pig, Masha and The Bear. Not to forget Ben10, Lego Ninjago, Ninja Hattori, Pokemon to old favorite classics like Johnny Bravo, Spongebob Squarepants, Dexter’s Lab …this a is very long list, that every child will love. The library is further enriched by handpicked fun- learn live action shows that delve in the DIY space across Art/ Craft/ Science and various tenets of learning. This is truly an all-encompassing and extensive catalogue of over 13000 videos, carefully curated to cover a mix of hyper popular toons to premium franchises from coveted global content partners
- READ some of the most popular tales from playtime to bedtime, as we firmly believe that reading is one of the key drivers of learning. All these e-books are from premium publishing heavyweights like Oxford University Press and Jim Henson for international evergreens to Karadi Tales for the Indian stories that we love to read, again and again.
- LISTEN to a well-knit library of amazing audio stories across genres – Wit, valour, values and humour ranging from the ever-popular Birbal and Tenali Raman to legends of brave Indians and endearing animal fables. Every story is narrated to fire up the imagination of a child, many of them by celebrity narrators like Vidya Balan, Boman Irani, Nasserudin Shah etc and even voiced by kids’ favourite TV characters like Shiva. We also have the most popular nursery rhymes along with Princess stories by Aneira and Rob’s Jataka Tales, both very popular export of the digital world.
- LEARN and play a uniquely designed quiz game with over 5000 question quizzes that make learning fun. A multilevel, multiple choice game that is fun for the child – Good for the child! Built with leaning & development experts, these quizzes go beyond textbook learning and help enhance kids’ skills across 5 identified domains including Numeracy, English Literacy, Logic and Scientific thinking, Social and Emotional development and Creative development. The entire journey is gamified with features like badges, trophies, stickers, to make it engaging and encouraging, as there is never a dull moment, both for the child and the parent whilst enjoying it.
With an ever-expansive content library that engages, enriches and entertains the little minds, the VOOT Kids safe digital playground that the parents may monitor with very effective features like setting a screen time for their child. Progressive features like text highlight, dictionary support, voice narration, tracking of the child’s consumption history on the app and the subsequent progress in relevant development domains makes VOOT Kids a win win service in Indian, currently available for free viewing trial packages and thereafter at the rate of Rs.799/ year and 99 per month.
Present at the launch were Sudhanshu Vats Group CEO and MD, Viacom18 Media Private Limited, Gourav Rakshit, COO of Viacom18 Digital Ventures and Saugato Bhowmik, Business Head – VOOT Kids. The evening also witnessed quintessential Bollywood mother Soha Ali Khan, a very progressive educationist, author and president of Early Childhood Association (ECA) Swati Popat and Indian Television’s doting father Ashish Chowdhry engage in an in-depth dialogue on modern learning, progressive parenting and use of technology to make a positive impact.
Speaking at the event, renowned Bollywood mother Soha Ali Khan said, “With growing digitization, kids are turning into screenagers and everything is a touch away. As a mother, I am constantly juggling between rhymes and stories to keep my child entertained. What works best is a product that seamlessly blends learning and fun thereby ensuring a safe viewing experience which is integral today. With an app like VOOT Kids, I can rely on the quality of content which is entertaining and holistic at the same time. It gives me immense pleasure to be a part of this one-of-a-kind digital app and contribute to its huge content library.”
“Technology is changing the paradigm for education today. A comprehensive and sough after product that makes learning enjoyable is needed to ensure quality viewing. VOOT Kids suits this unique need and ensures that a child is exposed to monitored content with a mixed bag of traditional and modern forms of learning. This app will benefit the growing kids while it entertains and educates, all at once.” Said – Dr. Swati Popat, President of Early Childhood Association
Indian Television Actor and father of three, Ashish Choudhary further added, “Being a father of five kids is not easy. Making sure that they stay entertained while learning a thing or two becomes difficult. An app like this, enables us parents to monitor the kind of content, the screen time and viewing habits for our children without losing the fun element. That’s where VOOT Kids stands out as a category first app. I am super happy to be associated with this revolutionary platform which provides engaging and relevant content across categories.”
Elaborating, Saugato Bhowmik, Business Head, VOOT Kids said, “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids”
So, get ready for this amazing ride with your favourite toons from all over the world, e-books that tickles the curiosity of a young mind, audio stories that fire up imagination and exciting quiz games that the kids and parents only want more of…. Fun and learn is VOOT Kids’s promise, just a click away. VOOT Kids app is available to download on IOS and Android and kids enjoys VOOT Kids on mobile, tablet and TV.***
About VOOT Kids:
VOOT Kids has four major categories: WATCH, LEARN, READ AND LISTEN including 5000+ hours of Indian and International content. The rich content library also consists of 5000+ MCQ’s covering 5 skill set domains, 150+ audio books from Karadi Tales, Jataka Tales and audio originals with 500+ character led and best-selling books. The content on VOOT Kids will help a child create a perfect balance between learning and having fun. The app is available on iOS and Android phones.
VOOT is India’s second largest digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 60,000 hours across Viacom18’s network content, exclusive content around network shows and VOOT Originals, the platform caters to varying needs of discerning audiences across segments. With over 55 million monthly active users, VOOT is the most engaged platform in the ad-supported service space. VOOT continues to take the leadership mantel on innovation, across content, technology and marketing initiatives, aimed at providing an immersive experience to its users.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.