Nickelodeon launches its 9th homegrown IP – Ting Tong

Ting Tong! Who is There? It is Nickelodeon with its 9th IP ‘Ting Tong’! The comic capers of Motu Patlu, the magic of Rudra, the adventures of Shiva and the mischiefs of the Golmaal Gang have all provided a fun and immersive entertainment experience that has made them a part of every child’s daily life. Post the success of its 8 IPs the leading franchise is all set to introduce kids to its original 9th IP – Ting Tong. Adding further depth and scale to the brands diverse content portfolio, the 7-minute animated show – Ting Tong will bring alive short, snacky and exciting drama for kids that is sure to provide unparalleled comedy. The show will air starting September 28th at 9 am only on Sonic.

The fast paced and high-octane comic series is a spin-off created around a character named Ting Tong from the popular Nickelodeon original series- Gattu Battu. The show revolves around the daily adventures of a fun and lovable character who suffers from regular and temporary loss of memory, each time transforming into the character (person or animal) he sees before him.  Comically catching the bad guys and accidentally becoming the hero of the town adds to the humor quotient of the show.  Ting Tong along with his adorable pet and companion Meeru and the local goons Single Dose and Double Dose set the stage for a laugh riot in this comic caper.

A peppy music video that will showcase the whacky spirit of Ting Tong, would be showcased on social, YouTube and music streaming platforms like & Jio Saavn. Further adding to the experience will be fun Ting Tong inspired digital games to transport kids into a world of escape. With this path breaking and innovative campaign, Ting Tong will be established as the quirky and unique character that he is!

The franchise’s 9th IP Ting Tong will see a highly engaging and innovative marketing and communication plan. The relevant Viacom18 network social media platforms including Voot Kids would also support the launch.

Nickelodeon today boasts of the largest and most diverse original content library in the genre. The franchise, despite the current challenges, has been scaling up its content line-up through fresh episodes and movies of existing shows. The channel has recently announced its collaboration with Nick International to coproduce the animated series “The Twisted Timeline of Sammy & Raj”. The market leader over the last six years has consistently pushed the envelope on innovation by launching shows that cater to the discerning needs of the young viewers. The new show from Nickelodeon “Ting Tong” is another addition to its interesting content slate and is sure to up the engagement with kids.


About Nickelodeon India

Nickelodeon India has established itself as a thought leader by being the No 1 franchise in the kid’s category with a household availability in about 120+ million households across 8 languages. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr and Nick HD+ catering to kids across all age groups from Tots to Teens. The franchise today has the largest original content library in the country with over hours of content and plans to add over 200 hours this year. The franchise is a home to the most legendary iconic characters like Motu Patlu, Rudra, The Golmaal Jr, Pakdam Pakdai and Shiva on Nick and Sonic; and Dora The Explorer, Paw patrol , Peppa pig on Nick Jr and marquee international properties like Loud house, Kung-fu-panda, Avatar, Penguins of Madagascar etc on Nick HD+. The channel continues to engage and entertain kids across India through large scale experiential formats, consumer product range and with digital and online presence.

Author: ADmiNIstRAtoR