Chennai, 1st October 2019: “A daughter might outgrow your lap but she will never outgrow your heart”, goes a famous saying. As we watch every girl grow into a fierce, beautiful woman there is an underlying emotion of celebration for every parent with every achievement on her way. Celebrating this joyful spirit of daughters, Meera, the flagship hair care brand from the house of CavinKareunveiled a digital campaign titled, “#flyhighdaughter” in commemoration of International Daughters Day.
The digital campaign aims to focus on how mothers are supportive of daughters when they are kids but may become restrictive when they pursue their career choices.The campaign from Meera promotes the idea of acceptance of every daughter’s dreams & choices irrespective of their age & stereotypical biases.
Commenting on the campaign, Gayatri Kabilan, Category Head, Personal Care from CavinKare, said “The only way to do scale heights is to do what you love.Daughters of India are achieving great strides in their career by pursuing their passion. Meera, a brand that is part of every daughter’s life, is happy to be rolling out the digital campaign #flyhighdaughter, that celebrates the cheerful spirit of daughters and motivates them to go after their dreams.”
The #flyhighdaughter campaign is available across all its social media platforms of CavinKare and WorldOfMeera.
The video can also be accessed at
It isMeera’s tribute to all daughters on international daughter’s day and wishing them the power to fly higher.
About Meera: Meera is one of the flagshipbrands of CavinKare which is in its 28thyear of deliveringstrong and healthy hair. Meera boasts of aportfolio likeShampoo, Herbal Powder and Coconut Oilstressing on wholesome health for hair. The brandderives itsstrengthfrom deep understanding of traditional Indian practices andgiving it toconsumer in easy-to-use contemporary formats. The brand‘MEERA’ evokes immenserespect from both consumers andretailers which only a fewother brands canclaim and is one of the most trusted household brands ofSouthIndia.
About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera&Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s& Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends &Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’. In an effort to recognize the women for their immense contribution in the success of one’s life.