Chennai, 8th March: LOTTE India celebrated the spirit of womanhood with their women employees and wives of employees at the Lotte Chocopie Factory here in Chennai today to commemorate the International Women’s day 2020. As part of the celebration, an interactive session was conducted with Dr Saundarya Rajesh, Social Entrepreneur, Founder – President, Avtar Group on ‘How women could be empowered and motivated to pursue their careers and ambitions by aiming for work-life integration’. More than 70 women took part in this event. The session focused on highlighting the ways in which men can be “Allies” in women’s careers by way of mentoring, coaching and sponsoring women colleagues in order for them realize to their fullest potential.
Speaking at the occasion, Dr Saundarya Rajesh, said, “As we move towards creating gender balanced workplaces, male ally ship is fundamentally required in the career continuity of women professionals. In our research at Avtar, we have observed that the motivational role that male leaders play in the careers of women yield long and lasting results in an organization. From being a passive supporter to a role model, to a career coach to a sponsor, male allies can have a highly positive influence in achieving gender parity at workplaces. The Digital campaign ‘Pause to Celebrate’, by LOTTE is relatable with regard to a woman’s life as strives to juggle between work, family and also the society, she often forgets to take that pause to celebrate herself.”
Venkatesh Parthasarathy, VP Marketing, LOTTE India said, “We are extremely happy to have Dr Saundarya Rajesh who is an expert in the diversity/inclusion space. Over the years, women have worked tirelessly with no recognition and there could be no better way but to celebrate and acknowledge their efforts, who have been the backbone of our society. Through this event, we wish to celebrate the everyday ‘superhero’ woman by encouraging all women to challenge stereotypes and emerge as strong leaders.”
About Lotte India:
Lotte India Corporation Limited came into existence post the takeover of Parrys Confectionery from Murugappa Group in 2004.Lotte Confectionery, the parent company of Lotte India is part of the Korean conglomerate, Lotte Group. The company is a respectable player in the confectionery space with strong brands like Coffy Bite, Caramilk, Lacto King and LotteEclairs apart from BooProo and Spout gums.With 26 CFAs and 4 regional offices, Lotte India’s products reach out to over a million retail outlets through 2000+ distributors spread across the country.Apart from the two state-of-the-art, fully automated Choco Pie facilities in Chennai and Rohtak, Lotte India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry). Additionally, the company outsources its confectionery manufacture to three other units spread across India.Lotte India aspires to achieve leadership status in all categories it operates in.
About Avtar Group:
Avtar set up in 2000, is India’s first diversity advocate & workplace inclusion expert. Renowned for its extensive work in the space of Diversity & Inclusion and more specifically, women’s workforce participation, it is the country’s largest provider of second career opportunities for women and is also the earliest to begin working on diversity audits and measurement. Lead by the visionary Dr. Saundarya Rajesh, Avtar has ventured into areas of gender inclusion and career creation, which are firsts to India, such as
Ø Creating a marketplace for second career women to meet potential employers,
Ø Developing a comprehensive set of career enablers which companies can implement in their workspaces,
Ø Spearheading original research that has provided cutting edge insights to organizations
Ø Re-Skilling, Up-skilling and Counselling of women to pursue sustainable career paths and
Ø Building career intentionality amongst under privileged girl children.
Over its 19 years of existence, Avtar has helped charter Diversity & Inclusion plans for several organisations in the IT, FMCG, Manufacturing and Financial sectors in the country.
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