INDIA, New Delhi (October 16, 2019) – Lexus India has announced the list of judges and mentors for the Lexus Design Award India 2020. The design competition, now in its third edition, serves as a platform for both emerging and established designers and creators, whose works can lead to a better future for all. The annual event attracts creative talent from around India who aspire to win the coveted award for innovative design excellence. This edition has seen over 800 original creations entered for a chance to win the prestigious award.
The awards are open to all creative thinkers and designers from across the country. The panel that will decide the finalists and the winners consist of David Nordstrom – Vice President, Lexus Asia Pacific, Satish Gokhale – Co-Founder of Design Directions, Ravi Mokashi Punekar – Professor, Department of Design and Dean (Alumni and External Relations) at IIT Guwahati, Karishma Shahani Khan – Fashion Designer and Founder of KA-SHA Designs, Poonam Bir Kasturi – an industrial designer who is re-imagining waste, and Ayush Kasliwal – Creative Director, CEO AKDPL.
This year, the prestigious award has introduced a new initiative where finalists from the conceptual category will receive exclusive mentorship. In the process of mentorship, candidates will receive recommendations and ideas which can greatly influence to refine their projects. To mentor the finalists, Lexus welcomes a stellar ensemble of creative pioneers and industry stalwarts which includes the likes of Michael Foley – Founder Foley Designs, Bangalore, Devika Krishnan – Director – Creative at Sattva Art Craft and Design Pvt Ltd., Bengaluru, Dinesh Korjan – Visiting Professor at Indian Institute of Technology, Bombay, Anuj Prasad – Founder & CEO, Desmania Design Pvt. Ltd., New Delhi, Sapna Behar – Founder Director at IcarusNova, Bengaluru and Unmesh Kulkarni – Director, Honeywell user experiences, Bengaluru.
“We are delighted to announce the line-up of judges and mentors, especially because they offer a wealth of ideas, experience and expertise from across the world of design. Over the last two years, Lexus Design Award India, has established itself as a premier design award attracting hundreds of entries from the immensely talented Indian design community and we will continue to do so. We are excited for this year’s awards and are confident the winner would yet again bring a thought-provoking idea.” said P B Venugopal, President, Lexus India.
Following the presentation by each finalist, Lexus Design Award India 2020 culminates with an announcement of the winner on press day, 10th January 2020.
The Lexus Design Award India is conducted in knowledge partnership with ADI. Emulating the same brand commitment as that of Lexus’, ADI ensures that their efforts are in the direction of promoting best practices in the profession of design in India. They assist in strengthening and promoting the capabilities of the Indian design professionals, as well as amplifying and presenting a unified voice to influence public policy, shape the industry and benefit people at large.
Details of the Lexus Design Award India 2020 can be found here.
ABOUT LEXUS DESIGN AWARD INDIA
The Lexus Design Award India (LDAI) seeks to recognize and reward the best industrial design executed by Indian designers, institutions, design consultancy firms, and in-house design teams of companies. Good design is defined by LDAI as the synthesis of ergonomic, aesthetic, commercial, industrial, and scientific disciplines to create products that simplify, enrich and better human existence. Lexus, as a brand, has always stood for excellence in design, ergonomics, sustainability, technological superiority, and responsible consumption; and the LDAI will mirror these brand values.
ABOUT LEXUS DESIGN AWARD
First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world. The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. It provides a unique opportunity for six finalists to work with globally recognized designers as a mentor to create prototypes of their designs, and then exhibit them at one of the design calendar’s most important events.
Lexus launched in 1989 with a flagship sedan and a guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover category with the launch of the Lexus RX. The luxury hybrid sales leader, Lexus delivered the world’s first luxury hybrid and has since sold over 1.5 million hybrid vehicles. A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide. Lexus associates/team members across the world are dedicated to crafting amazing experiences that are uniquely Lexus, and that excite and change the world.
Official Hashtag: #LexusDesignAward
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