New Delhi, 15 June 2020: Lights, Camera, Action.. Stardom! Ace Director Teja Dharma, is all set to cast up to 50 actors, through Tollywood’s first ever digital starcast auditions being held on Helo, India’s leading regional social media platform. Starting today, 15th June 2020, all Helo users, will stand a chance to act in the upcoming Telugu film, AlimeluManga VenkataRamana. All aspirants across 15 languages, will be able to showcase their creative streak by participating in the month long live auditions under #Ticket2Tollywood & #HeloTejaAuditions. This film will be directed by Teja himself and will be produced by the People Media Factory along with Abhishek Agarwal Arts.
Owing to its impeccable reach and diverse community of multiple language speaking users, Helo has become a powerful platform that offers some of the most exciting opportunities to its users, through exclusive partnerships. The partnership between Helo and People Media Factory along with Abhishek Agarwal Arts, aims at leveraging the reach, diversity and the robust creator ecosystem of the platform.
Commenting on this association, Director, Teja Dharma said, “Good casting is half the battle won for a director. I feel extremely happy to be associated with Helo, to cast the artist lineup for my upcoming movie. Using a digital medium for auditions is a first-of-its-kind experience for me as well, however, this will open exciting avenues for many aspiring actors. During my earlier engagements on Helo, I stumbled upon some amazing talent on the platform. I am looking forward to seeing some interesting entries and I am confident of sourcing the best pool of talent through this activity.”
Elaborating on the association, Chhandita Nambiar, Head of Entertainment, said, “It is our constant endeavour to facilitate deeper engagements between fans and their favourite celebrities. Our partnership with People Media Factory and legendary director Teja is a testimony to our commitment towards our users in providing them with a platform that brings exciting avenues to showcase their talent. We believe this could be a lifechanging opportunity for many of Helo users across 15 languages and we wish them good luck.
As part of this megaproject, Director Teja has been engaging with users on the platform to announce the required character specifications & rules to follow for the first phase of auditions. He also shared a video from his Helo account, personally encouraging users to showcase their talent through pictures and videos. Helo users can participate by uploading four of their best pictures in western & traditional attire along with four audition videos in the formats – Self Introduction, Comedy, Serious & Emotional, through their personal Helo accounts, using the hashtags #Ticket2Tollywood & #HeloTejaAuditions.
Teja Dharma has been widely known for his works in Telugu cinema and Bollywood. He has been awarded multiple accolades for his contribution to the film industry, especially for his film Nuvvu Nenu, for which he won the Filmfare award for the Best Director. As a Cinematographer, he is known for some of his iconic Hindi films, Baazi, Ghulam, Sangharsh, Jis Desh Mein Ganga Rehta Hai, Krodh, to name a few. Teja’s last film was Sita (2019) was a romantic comedy, which starred Kajal Aggarwal along with Bellamkonda Sreenivas and Sonu Sood.
Some of the most prominent superstars from South Indian film and music industry, including A R Rahman, Rana Daggubati, Mahesh Babu, Vijay Deverakonda, G V Prakash, Tamannaah, Shruti Haasan, Anu Sithara, Niddhi Agerwal, Rashmika Mandanna, Pranitha Subhash, Noorin Shereef, Rakul Preet Singh, Raashi Khanna, Anirudh Ravichander, actively engage with their fans on Helo and share exclusive insights, including from their personal life.