Bangalore, December 16, 2019: Dettol, the leading consumer hygiene brand, is all set to disrupt/elevate the home cleanliness regime in India with the launch of Dettol Disinfectant Spray. This is the first time that the Indian market is being introduced to the concept of disinfection across soft and hard surfaces. Dettol Disinfectant Spray is a multipurpose, one-stop solution which can be used on different surfaces to protect from 100 illness-causing germs.
Millennial mothers are increasingly becoming aware of the importance of hygiene, are searching for convenience owing to their busy lifestyles, and, at the same time, are looking for cost-effective, value-for-money products. Our independent research revealed that:
- 80% of women think that their homes are clean and germ free
- 70% of women think thatthe sofasand curtains in their homes are germ free
Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB South Asia Health said, “We are excited to introduce an all new category in surface disinfectant segment in India with the launch of Dettol Disinfectant Spray. Dettol, over the years, has been a driver of change to help mothers protect her loved ones at home, hence we conducted a research to understand their cleanliness regime and mindset. Interestingly, our independent research revealed that 70% of mothers believe cleaning is equivalent to germfree. Dettol Disinfectant Spray is an ideal offering for these proud Germaphobe mothers who are conscious about maintaining a germ-free environment at home. “
This multipurpose disinfectant cleaner for home is recommended by the Indian Medical Association (IMA) as it helps in killing cold and flu viruses, including the H1N1 virus. The spray is highly versatile and can be used on both hard and soft surfaces inside homes leaving everything clean and fresh.
#CleanIsNotGermFree is a holistic, multi-touchpoint campaign that will establish Dettol Disinfectant Spray as a one-stop solution for a germ-free home. As part of a 360-degree approach, the campaign will be available across all digital, social and TV channels, sparking conversations and engaging with consumers.
The product is available in two fragrances, Original Pine and Spring Blossom in 170gms bottle priced at introductory price of INR 159.
RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier & happier lives. RB has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Woolite, Mortein, Vanish, Air Wick, Veet, Durex, Strepsils, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.
For more information visit https://www.rb.com/
*RB is the trading name of Reckitt Benckiser group of companies
For further information, please contact:
Indu Sharma, Corporate Communications Manager, RB, 9910590399 firstname.lastname@example.org
Tanushree Pruthi, Avian WE, 9958660499, email@example.com