All Reality On-Demand Streaming Service hayu Launches in India

Chennai, December 2, 2021 hayu – the all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service from NBCUniversal – has launched in India. Launching direct-to-consumer (DTC) on a full array of devices: mobile, tablet, laptop, connected TVs and selected consoles, hayu will be available, for the first time in India.

Targeting the broad base of viewers who are fans of the reality genre, hayu offers over 8,000 episodes of top reality TV content including all seasons of Keeping Up With the Kardashians, from the very beginning to the final season, as well as its spin-offs – along with numerous other franchises, including the popular The Real Housewives, Top Chef, Million Dollar Listing and Family Karma.

hayu’s breadth of content uniquely super-serves reality fans. The service offers extensive choice, with a wide variety of unscripted sub-genres in English language including: Home and Design, Dating, Cooking, Fashion and True Crime. Subscribers don’t have to worry about spoilers as the vast majority of US shows are available on hayu the same day as their US broadcast.

“Given the immense popularity of reality TV in India, we are thrilled to be launching hayu in the country and we look forward to super-serving Indian viewers with the best unscripted content has to offer,” commented Hendrik McDermott – Managing Director, Direct to Consumer – Global. “hayu is already the premiere destination for must-watch reality TV in 27 other countries and will now deliver the same great service in India.”

In multiple markets hayu has distinguished itself as the must-have, all-reality TV service. Fans of reality TV can now subscribe with a 3-month prepaid pass for R349 or 12 months for R999.


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Vamika Naruka –; 86522 89379

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About hayu

From NBCUniversal, hayu is the first and only all-reality subscription video-on-demand service of its kind – available in 28 markets globally across: Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, the Philippines, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, and the UK on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at

Shows and episodes are downloadable to watch-on-the-go, including Keeping Up With the Kardashians and its spin-offs – along with The Real Housewives, Below Deck and Million Dollar Listing franchises. The majority of US shows debut on the service the same day as their US launch.

About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.

Author: ADmiNIstRAtoR