Chennai. 27th February 2020. Chennai brands are creating waves in TRA’s Most Desired Brands 2020 which lists India’a 1000 most desired brands ncross the country. 43 Tamil Nadu brands make il to this exclusive list with 12 beooming Category Leaders.
Ruling in the super-(Category ot Apparels, Otto (All-India rank 120) is the leader in Menswear, Nalli (AI-India rank 260) is the leader in Handcrafted Sarees, Ramraj (Al India rank 737) S leader in Dliotis. Other Category leaders include MRF ({All-India rank 134} in Tyres, Pothys (All-India rank 199) in Departmental Store-Apparel, TVS Credit All-india rank 226) in Financial Services-Rural, Express Avenue (AIl- India rank 341) an Malls, Saravana Stores (All-india rank 358) in Megastore, Sangeetha Veg Restaurant (All-India rank 448) in Restaurant Chain, Nilgiri’s (All-India rank 508) in Grocery and Radaan Mediaworks (AL-Inda rank 571) in Production House. The research for the report was conducted with 1454 consumer-influencers across 14 cities and this report showed Tamil Nadu brand’a showirng strong influence in the Apparel and Retail Super-Categories.
N. Chandramouli, CE0. TRA Rescarch, described the TN branda featuring in the report and said, “It is no mean feat. that 43 brands from Tamil Nadu feature in a nationalist of Desired Brands, the highest so far in six editions, It is even more credtable that there are 12 AlI- India ategory leaders among these, Al thia goes o show that though many TN brands may have a bigher zonal sales penetrativ, and they have been able to protect their turl and vet make a national brand presence. There are also 16 debut entries from the state among the top 1000 and guing torward l see a lot ot potential in brands created from the state in the near future TRAS syndicated research is based on TRA’S proprietary Brand Desive Matrix wnich masures consumers expressions of desire on 36 intangible allriqbutes ol a hrand. ADS 2020 lists 1000 brands across 326 Categories and 39 Super-Catogories.
In the All-India listings, South Korean electronics giant Samsung wins the crown in TRA’s Most Desired Branda 2020, making it a ourth time victory in six editions of the report. Technology giant Apple takes the 2nd place up one rank from last year, having climbed steadily over the years from rank 290 in 2015 to the exalted place this year. Samsung features again at 3rd rank in the Consumer Blectronics Category. Sony TV, the GEC channel is a debut entry followed by Maruti Suzuki at 5th. The Austin-based laptopp maker Dell secures 6th rank. Samsung in Televisions at 7th, Amul Milk at 8th, Honda Activa at 9th and Hyundai at 10th follow sequentially
About Indla’s Most Desired Brands 2020
India’s Most Desired Brands 2020, the fifth in the Report series, is the result of primary research based on the praprietary 36 Attributes of Desiredness that have been studied and identified by TRA Research. This year’s restarch was conducted among 1,454 consume-influercers across 14 Cities and generated nearly 3 milion data points and 5,000 unique brand mentions, out of whith the top 1000 brands have been listed in this years Report. The 192 page, hardbound report is available for Rs.14,000/-
About TRA Research
TRA Research, a Comniscient Group company, is a brand strategy and actionable brand insights company. dedicated to understanding and analyzing Consumer Buying Propensity. TRA Continuously conducts primary syndicated research with consunmers and other stakeholders to assist brands’ business decisions and give consumer insights on improving a brand’s ‘keenness-to-buy’. TRA provides Consumer Intelligence Reports mined from its 33 million data-points on brand intangibles of 10,000 brands collected over the years, and als0 undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Desired Brands and india’s Most Consumer Focused Brands.
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